From November 17–20, 2025, Automation Fair returns – the premier international event by Rockwell Automation dedicated to technology, training, and networking in the world of industrial automation.
This year’s venue is Chicago, Illinois (USA) — a metropolis worthy of hosting an event that promises to be even more engaging, innovative, and rich in experiences.
Automation Fair is much more than an exhibition: it’s a global platform where professionals, technicians, managers, and innovators meet to share ideas, discover new solutions, network, and stay updated on the latest industry developments.
The program includes:
- An interactive Expo with live demos and cutting-edge technologies
- Technical and training sessions for all levels
- Inspirational keynotes and panels with Rockwell leaders
- Executive summits and in-depth thematic discussions
- Off-site Tours in real manufacturing plants
- International networking opportunities
An unmissable opportunity for anyone wishing to stay competitive in their field and open up to new perspectives.
Exclusive experiences: technology you can feel
Among the highlights of the 2025 edition, two “experiences” stand out for those who want to go beyond theory and witness technology in action:
Off-site Tours
Technology in action, beyond the convention center
The Off-site Tours take you inside state-of-the-art manufacturing facilities, where you can observe Rockwell and PartnerNetwork™ solutions applied in real-life environments.
An immersive, invitation-only or limited-access experience, designed to provide tangible inspiration and new ideas to bring back to your company.
Not to be missed:
- Real-world industrial automation cases
- Exclusive access to innovative plants
- Direct contact with engineers and operators
New Products & Solutions
All the latest innovations on display
Within the Expo, Rockwell Automation will showcase new products, smart solutions, and technology previews that will shape the future of industry.
From motor control systems to functional safety, from intelligent sensing to digital integration, the latest innovations will take center stage in live demos and dedicated sessions.
Key topics:
- Innovations for Industry 4.0
- Sustainability and cybersecurity solutions
- Patented technologies (such as Point-on-Wave)
- New Rockwell and PartnerNetwork™ models
Register now with Technology BSA
Official registration is now open!
You can sign up and reserve your spot for the event on the official website.
If you are a Technology BSA customer, you can benefit from exclusive perks and full support for:
- Registration
- Travel arrangements
- Technical and commercial assistance before and after the event
