From March 9 to 12 at the Madrid Marriott Auditorium Hotel
From March 9 to 12, 2026, the Madrid Marriott Auditorium Hotel & Conference Center will host ROKLive EMEA, Rockwell Automation’s leading European event for the industrial automation community. After previous editions in Rome, this year the community moves to Madrid for four days dedicated to training, inspiration, and networking. Throughout the week, attendees will be able to choose from over 150 sessions, organized into 8 thematic tracks, with more than 100 speakers and 300 hours of training.
The Technology BSA team will be present to closely follow the technical content, product innovations, and in-depth sessions.
An event designed for those who design, integrate, and manage automation
ROKLive EMEA is aimed at machine builders, system integrators, technical managers, and professionals involved in the management of industrial plants.
The program combines strategic content with hands-on sessions, offering a clear view of technological directions and the solutions available today.
Register for ROKLive EMEA 2026
During the registration process, you can indicate Technology BSA as your preferred distributor, making it easier to facilitate follow-up contacts and further discussions.
An overview of what’s new in the 2026 edition
Advanced Training
More than 150 in-depth training sessions where participants can gain hands-on experience with Rockwell products. For 2026, labs will be longer and focused on real-world scenarios; new formats will be introduced, and attendees will be able to interact directly with experts to build their own learning path.
General Access
Presentations, case studies, and Customer Voices and Partner Solutions sessions showcasing the latest innovations and industry best practices.
Topics
Sessions cover key areas for digital transformation, such as cybersecurity, digital engineering, edge-to-enterprise solutions, mechatronics and robotics, OEM and machine builders, and process solutions.
Vertical tracks
To help navigate the many sessions, Rockwell has curated dedicated tracks focused on Integrated Architecture, Smart Machine, Process and Power, Production Logistics, and Secure Connected Digital Operations.
Experiences to enjoy: keynotes, Connection Zone, and new solutions
The event is not just about training: the Connection Zone will be open all four days, offering networking opportunities and product demonstrations.
Here you can discover the latest Rockwell Automation solutions and engage directly with members of the PartnerNetwork.
The week will also include:
Keynotes: two plenary sessions (Monday and Tuesday) featuring industry visionaries and experts to explore the future of industrial operations.
Welcome Reception (Monday, March 9) and ROKFest (Wednesday, March 11): informal moments to connect and unwind after full days of training.
New technologies and solutions: during sessions and in the Connection Zone, you’ll be able to experience Rockwell innovations firsthand—from the new ControlLogix 5590 controllers to the FactoryTalk Design Studio platform, as well as motion control and industrial IoT solutions.
Why attend
ROKLive EMEA is more than just an event: it is a unique opportunity to strengthen skills, share experiences, and shape the future of industry. With over 1,000 professionals from around the world, you’ll be able to build new connections, discover cutting-edge technologies, and find practical solutions to your challenges. The thematic tracks allow you to create a tailored agenda, while the Connection Zone is the ideal place to exchange ideas and experience innovations firsthand.
Registration
Participation in ROKLive EMEA is subject to registration through the official Rockwell Automation website.
We recommend completing your registration by indicating Technology BSA as your preferred distributor, to maintain a direct connection even after the event.
