{"id":8433,"date":"2025-11-27T16:50:27","date_gmt":"2025-11-27T15:50:27","guid":{"rendered":"https:\/\/www.technologybsa.com\/report-from-chicago-automation-fair-2025\/"},"modified":"2026-03-03T16:59:12","modified_gmt":"2026-03-03T15:59:12","slug":"report-from-chicago-automation-fair-2025","status":"publish","type":"post","link":"https:\/\/www.technologybsa.com\/en\/report-from-chicago-automation-fair-2025\/","title":{"rendered":"Report from Chicago: Automation Fair 2025"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Innovation, modular architectures, and AI: what we\u2019re taking away from this edition<\/h2>\n<p>We\u2019ve just returned from <strong>Chicago<\/strong>, where <strong>Automation Fair 2025<\/strong>\u2014Rockwell Automation\u2019s global event\u2014took place from November 17 to 20. And let\u2019s be clear right away: this edition was not just a product showcase, but an immersive experience into the future of industrial automation.<br \/>\nTechnologies, visions, and architectures that project us straight into the connected, predictive factory.<\/p>\n<p>Here\u2019s our perspective\u2014between new releases, confirmations, and major practical insights.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_large\"><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"200\" height=\"90\" src=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2023\/09\/BSA-marchi-rockwell.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Point I\/O and EtherNet\/IP: increasingly flexible architectures<\/h2>\n<p><strong>Point I\/O<\/strong> solutions continue to stand out for their modularity and compact design, making them ideal for decentralized applications. This year, Rockwell showcased even more refined integration with the <strong>EtherNet\/IP\u2122 network<\/strong>, enabling fast, secure, and standardized communications\u2014even in complex environments.<\/p>\n<p>In particular, it was highlighted how EtherNet\/IP, thanks to <strong>CIP Security<\/strong>, now represents a robust standard for industrial network security, delivering both performance and protection within a single infrastructure.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Point-IO-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Point I\/O ed Ethernet\/IP: architetture sempre pi\u00f9 flessibili\" loading=\"lazy\" srcset=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Point-IO-300x300.jpg 300w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Point-IO-150x150.jpg 150w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Point-IO.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/M100-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"M100: lo starter elettronico che semplifica\" loading=\"lazy\" srcset=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/M100-300x300.jpg 300w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/M100-150x150.jpg 150w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/M100.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>M100: the electronic motor starter that simplifies<\/h2>\n<p>Already well known for its <strong>Point-on-Wave technology<\/strong>, the <strong>M100 Electronic Motor Starter<\/strong> once again proved its capabilities during live demos. Zero stacking, integrated overload protection, advanced diagnostics, and extreme compactness make the M100 a perfect solution for smart panels and space-constrained applications.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>ControlLogix 5590: power, security, and connectivity<\/h2>\n<p>The new <strong>ControlLogix\u00ae 5590<\/strong> took center stage.<br \/>\nWith high-speed processing, integrated safety (up to SIL 3), advanced motion capabilities, and native support for CIP Security, the 5590 is the core of modern digital architectures.<br \/>\nDesigned to manage complex processes, it is also <strong>fully scalable<\/strong>, making it ideal for both new installations and legacy system retrofits.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/ControlLogix-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"ControlLogix 5590: potenza, sicurezza e connettivit\u00e0\" loading=\"lazy\" srcset=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/ControlLogix-300x300.jpg 300w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/ControlLogix-150x150.jpg 150w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/ControlLogix.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Logix-SIS-300x169.webp\" class=\"attachment-medium size-medium\" alt=\"Logix SIS: safety evoluta, integrata e scalabile\" loading=\"lazy\" srcset=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Logix-SIS-300x169.webp 300w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Logix-SIS-1024x576.webp 1024w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Logix-SIS-405x228.webp 405w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Logix SIS: advanced, integrated, and scalable safety<\/h2>\n<p>One of the strongest highlights of this edition was the concept of <strong>natively integrated safety<\/strong>.<br \/>\nThe <strong>Logix SIS<\/strong> system redefines industrial safety logic by enabling process control and functional safety using the same hardware, the same software environment, and the same level of flexibility.<\/p>\n<ul>\n<li>Supports high-availability configurations<\/li>\n<li>Achieves <strong>SIL 3<\/strong><\/li>\n<li>Enables <strong>simplified configuration, diagnostics, and maintenance<\/strong>, even in environments affected by skill gaps<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>FactoryTalk Analytics VisionAI: AI-driven visual inspection<\/h2>\n<p><strong>VisionAI<\/strong> is Rockwell Automation\u2019s answer to <strong>intelligent quality inspection<\/strong>.<br \/>\nA <strong>no-code<\/strong> machine vision system based on <strong>trainable AI models<\/strong>, capable of:<\/p>\n<ul>\n<li>detecting defects even under highly variable conditions<\/li>\n<li>providing root cause analysis<\/li>\n<li>integrating both at the machine level and in the cloud (connected to MES\/QMS)<\/li>\n<\/ul>\n<p>Thanks to its native integration within the <strong>FactoryTalk Hub\u2122<\/strong> suite, VisionAI enables <strong>100% inspection<\/strong>, simplifying management and significantly reducing time-to-value.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"405\" height=\"212\" src=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/FactoryTalk-Analytics-VisionAI-405x212.webp\" class=\"attachment-us_405_300 size-us_405_300\" alt=\"FactoryTalk Analytics VisionAI: ispezione visiva guidata dall\u2019intelligenza artificiale\" loading=\"lazy\" srcset=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/FactoryTalk-Analytics-VisionAI-405x212.webp 405w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/FactoryTalk-Analytics-VisionAI-300x157.webp 300w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/FactoryTalk-Analytics-VisionAI.webp 576w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"405\" height=\"228\" src=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Emulate-3D-405x228.jpg\" class=\"attachment-us_405_300 size-us_405_300\" alt=\"Emulate3D e digital twin: progettare e validare in anticipo\" loading=\"lazy\" srcset=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Emulate-3D-405x228.jpg 405w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Emulate-3D-300x169.jpg 300w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Emulate-3D-1024x576.jpg 1024w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Emulate-3D.jpg 1280w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Emulate3D and digital twin: design and validate in advance<\/h2>\n<p>Strong focus was also placed on simulation: with <strong>Emulate3D<\/strong>, it is possible to create a digital twin (a virtual replica) of your plant, validate control logic, test complex scenarios, and train operators safely\u2014all before the machine is even built.<\/p>\n<p>A real boost to reduce commissioning time and prevent costly errors.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Fiix &amp; Asset IQ: maintenance becomes predictive<\/h2>\n<p>Last but not least, the role of intelligent maintenance.<br \/>\nThanks to tools such as <strong>Fiix and Asset IQ<\/strong>, Rockwell shifts the focus from \u201cfixing after failure\u201d to \u201cpredicting before it happens.\u201d<br \/>\nData collected from sensors, PLCs, and connected systems is analyzed in real time to estimate failure risks, optimize resources, and reduce unplanned downtime.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"405\" height=\"254\" src=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Fiix-405x254.jpg\" class=\"attachment-us_405_300 size-us_405_300\" alt=\"Fiix &amp; Asset IQ: la manutenzione diventa predittiva\" loading=\"lazy\" srcset=\"https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Fiix-405x254.jpg 405w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Fiix-300x188.jpg 300w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Fiix-1024x641.jpg 1024w, https:\/\/www.technologybsa.com\/wp-content\/uploads\/2025\/11\/Fiix.jpg 1384w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What are we taking home?<\/h2>\n<p>A clear vision: <strong>integration, flexibility, intelligence.<\/strong><\/p>\n<p>Rockwell Automation is building an ecosystem where every element\u2014from motor control to machine vision, from safety to predictive maintenance\u2014is part of a coherent and scalable strategy.<\/p>\n<p>At Technology BSA, we\u2019re returning from Chicago with plenty of ideas, new connections, and fresh expertise ready to be applied immediately to our projects.<\/p>\n<p><strong>The technology is there. Now it\u2019s up to us to use it well.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Would you like to dive deeper into one of the topics seen at Automation Fair?<\/h2>\n<p>Fill out the form below to receive dedicated materials, schedule a meeting with our technical team, or explore how to apply these technologies in your plant.<\/p>\n<h3><strong>We\u2019re here to bring the most innovative solutions seen in Chicago to your company as well.<\/strong><\/h3>\n<p><strong>Fill out the form<\/strong><\/p>\n<\/div><\/div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6581-o1\" lang=\"it-IT\" dir=\"ltr\" 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And let\u2019s be clear right away: this edition was not just a product showcase, but an immersive experience into the future of industrial automation. Technologies,...","protected":false},"author":109,"featured_media":7961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,30],"tags":[],"class_list":["post-8433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-automazione-industriale-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report from Chicago: Automation Fair 2025 - Technology Bsa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technologybsa.com\/en\/report-from-chicago-automation-fair-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report from Chicago: Automation Fair 2025 - 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